Straight answers
The questions owners actually ask, answered in the first two sentences — then the detail if you want it. 60 and growing.
Paid Ads
- How much should a small business spend on Google Ads?
- Why are my Google Ads not showing?
- What is a good cost per lead?
- Should I bid on my own brand name?
- Google Ads or Facebook ads for a local business?
- What is Quality Score and does it actually matter?
- How long before Google Ads starts working?
- What are negative keywords and why do I need them?
- Should I use Performance Max?
- Why is my cost per click so high?
- What is Smart Bidding and should I use it?
- How do I make my ads show only in my service area?
- Why am I getting clicks but no calls or leads?
Email & Deliverability
- Why are my emails going to spam?
- How many cold emails can I send per day?
- What is email warmup and do I really need it?
- Do I really need SPF, DKIM, and DMARC?
- Is cold email legal?
- What is a good cold email reply rate?
- How do I check if my domain is blacklisted?
- Should I buy an email list?
- Why did my open rates suddenly drop?
- How often should I email my list?
- What is double opt-in and should I use it?
Website & Conversion
- Why is my website not getting leads?
- What's the difference between a landing page and my homepage?
- How fast does my website need to be?
- Do I need a new website or just better marketing?
- How many fields should my contact form have?
- Should I put pricing on my website?
- What pages does a small business website actually need?
- Do I need SSL / HTTPS on my website?
Local & Reviews
- How do I get more Google reviews?
- Why did my Google Business Profile ranking drop?
- Do local citations still matter?
- How do I get into the Google map pack?
- Should I respond to negative reviews?
- Is Yelp worth it for a small business?
- How do I claim my Google Business Profile?
- How do I remove a fake Google review?
Agencies & Ownership
- What should a marketing agency give me access to?
- How do I switch agencies without losing everything?
- Who should own my Google Ads account — me or my agency?
- What does a marketing agency actually cost?
- Should I do my own marketing or hire someone?
- What does 'owning your marketing' actually mean?
- How do I know if my marketing agency is doing a good job?
- Who should own my domain name?
Measurement
- What exactly is a 'conversion'?
- How do I know if my marketing is actually working?
- What is UTM tracking and do I need it?
- Why don't my GA4 numbers match my Google Ads numbers?
- What marketing numbers should I actually look at monthly?
- What is first-touch attribution and when does it matter?
- How do I track phone calls from my ads?
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.