A working floor for an owner-operator: 3–5 focused hours weekly. The search-terms ritual (20 min), review asks and responses (30 min), one content block (90 min: a page, a batch of posts, an email), and lead follow-up hygiene. Below that floor, channels decay quietly.
The distribution matters more than the total: daily lead-response beats any weekly batch (speed is a marketing channel), while content and analysis batch beautifully into one protected block.
When the constraint bites, good problem, buy back hours in order of leverage: automate follow-up first (sequences work every lead forever), delegate production second, keep strategy and the five-number review yours longest.