How buyers in e-commerce decide
E-commerce marketing has one honest scoreboard: profitable revenue. Stores get buried in dashboards and 'brand awareness' while the fundamentals — profitable ads, a converting store, an email list that actually sells — go underworked.
I run e-commerce growth on those fundamentals: paid campaigns judged on return, store improvements judged on conversion rate, and email flows that turn one-time buyers into repeat revenue.
45%
of consumers now ask AI for recommendations — product discovery is shifting to new channels while most stores optimize the old ones.
What usually breaks
Ad spend without profit math
Revenue looks fine until you subtract the ads that bought it.
Traffic that doesn't convert
Paying for clicks a slow, cluttered product page then wastes.
The list nobody mails
Thousands of past customers, zero flows — the cheapest revenue you're not collecting.
The playbook
Where I’d start in e-commerce
1
Google Ads
Shopping and search campaigns managed against real return, not clicks.
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2
Email Marketing
Abandon, post-purchase, and win-back flows — the highest-ROI work in e-commerce.
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3
Web Design
Store and product-page optimization that makes every click worth more.
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Every engagement starts the same way regardless of industry: a full audit in week one, a one-page plan in week two. See the process.
Marketing for e-commerce, handled.
Tell me what’s broken. I’ll tell you how I’d fix it — 15 minutes, no obligation.
Not ready for a full engagement? Start with The Checkup — $450/mo, month to month, cancel anytime.