How buyers in healthcare decide
Patients choose fast and check reviews first: 71% read Google reviews before anything else, and 68% skip anything under 4 stars. When something hurts, they book with the practice that shows up first, looks credible, and answers quickly.
45% of consumers now ask AI for local recommendations, up from 6% a year ago. And healthcare queries are a huge share of that. The practices that win the next five years are being recommended by both Google and AI.
68%
of patients skip anything under 4 stars. And 71% read Google reviews first. Reputation is the front door.
What usually breaks
Reviews decide before you can
A 3.9-star average quietly sends patients to the practice across town.
The front desk can't keep up
Missed calls and next-day callbacks are lost bookings, not delays.
Invisible for high-value services
You offer services patients search for daily. And rank for none of them.
The playbook
Where I’d start in healthcare
1
SEO
Own the map pack and the service-line searches patients actually make.
See the service →
2
AI Optimization
Instant response and booking for every inquiry. Even at 11pm.
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3
AEO
Be the practice AI recommends when patients ask.
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Every engagement starts the same way regardless of industry: a full audit in week one, a one-page plan in week two. See the process.
Marketing for healthcare, handled.
Tell me what’s broken. I’ll tell you how I’d fix it. 15 minutes, no obligation.
Not ready for a full engagement? Start with The Checkup. $450/mo, month to month, cancel anytime.