Service 09 of 10

Brand Strategy

Logo to full identity — look the part.

Why it matters

Buyers decide in seconds whether you look like the professional option or the risky one. Brand is how you win that moment before a single word is read — the logo, the palette, the type, the consistency across every touchpoint from business card to proposal.

These are one-time projects with a clear deliverable: a brand you can apply everywhere, documented well enough that everything you produce afterward looks like it came from the same confident company.

Who this is for

  • Businesses whose look no longer matches the quality of their work
  • Firms about to invest in a site, ads, or collateral on top of a shaky identity
  • Companies merging, renaming, or launching a second brand

Transparent pricing

What’s included at each tier

Lite

$3,000

Logo refresh, basic brand guidelines

  • Logo refresh with full file package
  • Color palette and typography system
  • Basic brand guidelines document

Pro · Most popular

$6,000

Full rebrand, messaging, collateral

  • Complete rebrand: logo, identity system, guidelines
  • Messaging framework: positioning, taglines, voice
  • Core collateral: cards, templates, proposal design

Enterprise

Custom

Multi-brand architecture, full identity system

  • Multi-brand architecture
  • Full identity system across properties
  • Rollout support

One-time project pricing — no retainer required.

Not sure which tier? Start with The Checkup ($450/mo) and grow when the numbers prove out.

Common questions

How long does a rebrand take?+

A Lite refresh typically runs 2–3 weeks; a full Pro rebrand runs 4–6 weeks including messaging and collateral. You'll see concepts early and often — no big-reveal surprises.

Do I own all the files?+

Yes — source files, fonts licensing guidance, and the guidelines document. Any designer or printer you ever work with will have everything they need.

We just need a logo. Is that possible?+

That's the Lite tier. But a logo without a palette, type system, and basic rules tends to drift immediately — which is why even Lite ships with guidelines.

Tell me what’s broken. I’ll tell you how I’d fix it.

15 minutes, no obligation. Call, text, or use the form — I respond same day, always.

Not ready for a full engagement? Start with The Checkup — $450/mo, month to month, cancel anytime.