Service 08 of 8
Brand Strategy
Logo to full identity. Look the part.
Why it matters
Buyers decide in seconds whether you look like the professional option or the risky one. Brand is how you win that moment before a single word is read. The logo, the palette, the type, the consistency across every touchpoint from business card to proposal.
These are one-time projects with a clear deliverable: a brand you can apply everywhere, documented well enough that everything you produce afterward looks like it came from the same confident company.
Who this is for
- Businesses whose look no longer matches the quality of their work
- Firms about to invest in a site, ads, or collateral on top of a shaky identity
- Companies merging, renaming, or launching a second brand
Transparent pricing
What’s included at each tier
Start Up
$1,200
Starting from zero? Launch looking real.
- ✓A brand-new logo. Built from a blank page, not a refresh
- ✓Your colors, fonts, and a one-page brand guide
- ✓Business cards, email signature & social profile kit. Ready to use day one
Lite · Most popular
$3,000
Logo refresh, basic brand guidelines
- ✓Logo refresh with full file package
- ✓Color palette and typography system
- ✓Basic brand guidelines document
Pro
$6,000
Full rebrand, messaging, collateral
- ✓Complete rebrand: logo, identity system, guidelines
- ✓Messaging framework: positioning, taglines, voice
- ✓Core collateral: cards, templates, proposal design
One-time project pricing. No retainer required.
Not sure which tier? Start with The Checkup ($450/mo) and grow when the numbers prove out.
Common questions
How long does a rebrand take?+
A Lite refresh typically runs 2–3 weeks; a full Pro rebrand runs 4–6 weeks including messaging and collateral. You'll see concepts early and often. No big-reveal surprises.
Do I own all the files?+
Yes. Source files, fonts licensing guidance, and the guidelines document. Any designer or printer you ever work with will have everything they need.
We just need a logo. Is that possible?+
That's the Lite tier. But a logo without a palette, type system, and basic rules tends to drift immediately. Which is why even Lite ships with guidelines.
Tell me what’s broken. I’ll tell you how I’d fix it.
15 minutes, no obligation. Call, text, or use the form. I respond same day, always.
Not ready for a full engagement? Start with The Checkup. $450/mo, month to month, cancel anytime.