The research behind the plan.
Every recommendation I make traces back to how your buyer actually decides. Here is the data, with sources.
06 · The Research
Three ways buyers decide. All measurable.
Urgent & local
45%
now ask AI for local recommendations — up from 6% a year ago.
AI local recommendations, YoY
- • 71% read Google reviews first
- • 68% skip anything under 4 stars
What wins
Speed-to-lead · Local SEO · Reviews
Considered & trust-driven
10
reviews read, on average, before trusting a bigger decision.
% who trust a business w/ many vs. few reviews
- • Accountants, advisors, attorneys
- • Reputation decides the shortlist
What wins
Content · AEO · Reputation
Complex & committee
17%
of buying time is spent with vendors. The rest: you’re not there.
share of B2B buying time
- • 6–10 decision-makers per deal
- • Thin websites cut before the RFQ
What wins
Deep site · Email outreach · Content
Sources: BrightLocal 2026 · Gartner B2B research · IEEE GlobalSpec Industrial Buy Cycle Survey
07 · The Data
Speed-to-lead is the whole game.
Industry research: calling a lead within 5 minutes makes you ~21× more likely to qualify them than waiting 30 minutes. Most businesses take hours. My systems respond in seconds.
< 60 sec
My lead-response system texts every inquiry in under a minute, day or night, with two buttons: book now or request a callback.
Lead Response Management study. Speed rules urgent buys; a thorough first answer frames considered ones.
Tell me what’s broken. I’ll tell you how I’d fix it.
15 minutes, no obligation. Call, text, or use the form — I respond same day, always.
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