How buyers in accounting decide
Choosing an accountant is a trust decision. Prospects read an average of 10 reviews before trusting a bigger decision, and 95% trust a business with many reviews versus 26% with few. They research quietly, shortlist two or three firms, and call the one that looked most established.
Your growth channel is being the answer: in Google, in AI recommendations, and in content that proves you know their situation before the first call.
95%
of buyers trust a business with many reviews. Versus 26% for a business with few. Reputation decides the shortlist.
What usually breaks
Referrals plateaued
Word of mouth built the firm but can't scale it. And every retiring client shrinks the base.
Invisible to searching businesses
New businesses Google 'CPA near me' and AI-ask 'best accountant for small business'. And pick from who shows up.
A website that undersells the firm
Decades of expertise behind a site that looks like a template from 2015.
The playbook
Where I’d start in accounting
1
SEO
Rank for the searches new businesses make. And build the review base that closes them.
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2
AEO
When a founder asks AI for an accountant, be the firm it names.
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3
Web Design
A site that looks like the caliber of firm you actually are.
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Every engagement starts the same way regardless of industry: a full audit in week one, a one-page plan in week two. See the process.
Marketing for accounting, handled.
Tell me what’s broken. I’ll tell you how I’d fix it. 15 minutes, no obligation.
Not ready for a full engagement? Start with The Checkup. $450/mo, month to month, cancel anytime.