The owner's monthly thirty minutes: same numbers, same order, every month. The power is the sameness. Trends only appear to people who look consistently.

0/12

The five numbers (write them next to last month's)

Leads by source (calls + forms + messages, each stamped with where it came from)
Cost per lead by paid channel. Total spend ÷ leads, no creative accounting
Close rate on last month's leads (they've had time to resolve)
Median minutes to first human response. Business hours and after-hours separately
New reviews this month + asks sent (the ask-to-review conversion)

The fifteen-minute look-around

Google Ads: search-terms report skimmed, worst junk negated (deeper weekly ritual notwithstanding)
Business profile spot-check: hours right, no rogue 'suggested edits', photo added
Your landing page and contact form tested from your own phone. Actually submittedForms break silently; you find out a month of leads later.
The test submission appeared exactly once in your tracking
Searched your two money terms; noted who's new in the ads and the map pack

One decision

Based on the numbers: one thing gets more money/effort, one gets less or dies. Written down with today's date.A review that changes nothing is a ceremony. One deliberate reallocation a month compounds into strategy.
Next month's review is on the calendar

Progress saves in your browser only. Nothing leaves this page. Print it, share the link, run it as many times as you launch.

Monthly Marketing Review Checklist

The five numbers (write them next to last month's)

The fifteen-minute look-around

One decision