Checklists

Tick-through audits that find the gap.

For business owners

Google Ads Launch ChecklistEvery pre-launch item that separates a campaign from a donation: the off-platform prerequisites, the silent default leaks, the ads, and the first-two-weeks discipline. Progress saves in your browser.Local SEO Setup ChecklistThe one-time local foundation in the order that matters: profile, reviews, citations, website — an honest weekend, mostly free.Email List Health ChecklistThe quarterly thirty minutes that protect deliverability: authentication, complaint thresholds, sunsetting, and the forward test.Monthly Marketing Review ChecklistThe owner's monthly thirty minutes: five numbers written next to last month's, a fifteen-minute look-around, and exactly one reallocation decision.

For accounting firms

The WISP Gap ChecklistA plain-English gap checklist for the FTC Safeguards Rule's written information security plan (WISP), for tax and accounting firms. Free, printable, no email wall.

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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