KPI
Key performance indicator — a number chosen in advance to define success. The discipline is the choosing; anything measured after the fact is just a statistic.
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The definition
Key performance indicator — a number chosen in advance to define success. The discipline is the choosing; anything measured after the fact is just a statistic.
Why it matters to an owner
A service business needs about five: leads, cost per lead, close rate, response time, reviews. If a report has thirty KPIs, it has none.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.