Ranking for your name is nearly automatic. You're the only you. Ranking for 'kitchen remodeling franklin' means beating everyone else who wants it, and losing that fight usually has a boring cause: no page on your site actually TARGETS the service-plus-place phrase.
The fix is structural: one real page per core service, each with the service and geography in the title, substantive content answering what buyers ask, and internal links from your other pages. A homepage that lists nine services in one paragraph ranks for none of them.
Then the credibility layer decides tiebreaks: reviews, citations, a few real local links, and time. Check Search Console after 60 days. Impressions for service terms appearing is the machine starting to turn.