Should I hire a Google Ads specialist or do it myself?

Run the arithmetic first: a specialist worth hiring costs $300–$1,000+/month at small scale. On a $1,000/month ad budget, management fees are 30–100% overhead. At that size, learning the weekly search-terms ritual yourself usually beats paying it. Above roughly $3,000/month in spend, a good specialist typically recovers their fee in eliminated waste.

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Run the arithmetic first: a specialist worth hiring costs $300–$1,000+/month at small scale. On a $1,000/month ad budget, management fees are 30–100% overhead. At that size, learning the weekly search-terms ritual yourself usually beats paying it. Above roughly $3,000/month in spend, a good specialist typically recovers their fee in eliminated waste.

If you do hire: the first conversation is the tell. A specialist who asks about your conversion tracking, margins, and close rate before touching keywords is doing the job; one who quotes a management fee before asking what a customer is worth to you is selling a subscription.

Either way, the account lives under YOUR login and they get manager access. Never the reverse. That rule has no exceptions.

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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