Who should own my domain name?

You — personally or your business entity — in a registrar account you control, on your card, with your recovery email. The domain outranks every other digital asset: lose it and your website, email, and every link ever shared break together.

Free · no signup · last reviewed August 29, 2026

You — personally or your business entity — in a registrar account you control, on your card, with your recovery email. The domain outranks every other digital asset: lose it and your website, email, and every link ever shared break together.

Never let a developer or agency register it 'for convenience'. That convenience is a hostage situation on a delay — discovered exactly when relationships sour or the vendor disappears.

Check right now (seriously — WHOIS lookup, two minutes): if someone else holds it, request a registrar transfer while things are friendly. It's a routine days-long process every legitimate vendor cooperates with.

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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