NAP Consistency
Your business Name, Address, and Phone appearing identically everywhere online. Mismatches make search engines less certain who and where you are.
Free · no signup · last reviewed August 29, 2026
The definition
Your business Name, Address, and Phone appearing identically everywhere online. Mismatches make search engines less certain who and where you are.
Why it matters to an owner
A one-time cleanup with lasting effect: pick the canonical spelling of everything, then hunt down the old office address still living on six directories.
Keep going
Local Citations Without the SubscriptionConsistency beats quantity: the canonical-NAP-first order of operations, the big four, the…Google Business ProfileYour listing in Google Maps and local search — hours, photos, reviews, posts. Free, and fo…Local PackThe map with three business listings that appears atop local-intent searches. Placement de…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.