Google Business Profile
Your listing in Google Maps and local search — hours, photos, reviews, posts. Free, and for local businesses often more valuable than the website.
Free · no signup · last reviewed August 29, 2026
The definition
Your listing in Google Maps and local search — hours, photos, reviews, posts. Free, and for local businesses often more valuable than the website.
Why it matters to an owner
For 'near me' searches, your GBP is your homepage. Claim it, complete every field, and get reviews relentlessly.
Keep going
Local PackThe map with three business listings that appears atop local-intent searches. Placement de…Review VelocityHow steadily new reviews arrive, not just the total. A trickle every week signals a living…Asking for Reviews the Legal WayThe rules with enforcement behind them: the FTC's nothing-of-value line, Google's no-gatin…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.