Local Pack
The map with three business listings that appears atop local-intent searches. Placement depends on proximity, relevance, and prominence (reviews matter).
Free · no signup · last reviewed August 29, 2026
The definition
The map with three business listings that appears atop local-intent searches. Placement depends on proximity, relevance, and prominence (reviews matter).
Why it matters to an owner
Three spots, winner-take-most. Reviews and a complete profile are how a small shop outranks a chain here.
Keep going
Local SEO & Google Business ProfileThe whole local system: the proximity/relevance/prominence model, profile-as-product, revi…Google Business ProfileYour listing in Google Maps and local search — hours, photos, reviews, posts. Free, and fo…Review VelocityHow steadily new reviews arrive, not just the total. A trickle every week signals a living…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.