Marketing Ownership Audit

Eight assets, one question each — who actually owns it? — with the specific risk behind every asset you can't answer for.

Free · no signup · last reviewed August 29, 2026

Domain name (registrar login)
Website hosting / CMS admin
Google Analytics property
Google Tag Manager container
Google Business Profile (primary owner)
Ad accounts (Google/Meta)
Email list (exportable by you)
Social profiles (admin role)

The rule for every recovery conversation: owner access transfers to a business-owned account; helpers keep manager/user roles. A partner who resists that request is telling you something. The full doctrine and recovery playbook is in the marketing-you-own guide.

Methodology & honest limits

How it works: the eight assets that most often walk away with an agency, employee, or vendor, each scored by one question — does a business-owned account hold the owner role? “Don’t know” counts as not owned, because in every recovery story we’ve seen, it was.

Honest limits: the audit finds the exposure; the recovery is human work — logins, transfer flows, sometimes awkward conversations. The playbook for those conversations is the marketing-you-own guide; the rule in all of them: owners own, helpers get roles.

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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