Do local citations still matter?

A little, and mostly as hygiene: consistent name-address-phone across the major directories (and anywhere you're already listed) keeps Google confident about who and where you are. Inconsistency hurts more than volume helps.

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A little, and mostly as hygiene: consistent name-address-phone across the major directories (and anywhere you're already listed) keeps Google confident about who and where you are. Inconsistency hurts more than volume helps.

The era of citation quantity is over — a hundred junk directories won't move rankings, and paying monthly for mass citation services is mostly paying for yesterday's tactic.

Do the one-time cleanup (fix mismatched addresses and old phone numbers everywhere you can find), claim the handful of directories your industry actually uses, then put the ongoing energy into reviews — today's prominence currency.

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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