How many images should a page have. And what images shoul…

Count isn't the metric. Job coverage is. A service page earns: one strong real photo up top (your crew, your work), two or three supporting shots (process, before/after, finished results), and nothing that exists purely to fill space. Every image costs load time; make each one carry proof.

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Count isn't the metric. Job coverage is. A service page earns: one strong real photo up top (your crew, your work), two or three supporting shots (process, before/after, finished results), and nothing that exists purely to fill space. Every image costs load time; make each one carry proof.

Real beats stock, always: customers can smell stock photography instantly, and it converts like the wallpaper it is. Phone photos from actual jobs, lit decently, shot horizontal, outperform purchased perfection.

The technical hygiene: compressed files (under ~200KB each), descriptive alt text ('technician replacing electrical panel'), and dimensions set so the page doesn't jump while loading. Speed is part of the design.

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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