Alt Text
The text description attached to images — read by screen readers, shown when images fail, and used by search engines to understand pictures.
Free · no signup · last reviewed August 29, 2026
The definition
The text description attached to images — read by screen readers, shown when images fail, and used by search engines to understand pictures.
Why it matters to an owner
Describe the image like you're telling someone on the phone: 'technician replacing electrical panel' beats 'IMG_4032' for accessibility and image search alike.
Keep going
SEO (Search Engine Optimization)Making your site the best available answer for searches your customers make, so it ranks w…Core Web VitalsGoogle's three page-experience metrics — loading (LCP), interactivity (INP), and visual st…Title TagThe page title search engines display and weigh — the strongest on-page signal of what a p…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.