What day and time should I send marketing emails?

Tuesday-through-Thursday mornings remain the boring consensus for business audiences. But the honest reading of a decade of send-time studies is that the effect is small and YOUR list's pattern beats the global average.

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Tuesday-through-Thursday mornings remain the boring consensus for business audiences. But the honest reading of a decade of send-time studies is that the effect is small and YOUR list's pattern beats the global average.

Run the two-month test: alternate your send between two candidate slots and compare clicks (not opens. Privacy inflation). Most lists reveal a mild preference; few reveal a dramatic one.

What matters more than the hour: consistency (same rhythm builds the habit of expecting you) and hitting moments of relevance. The storm-season prep email the week storms start beats any perfectly-timed Tuesday.

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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