How do I track phone calls from my ads?

Three layers, cheapest first: Google's call assets and call reporting track calls from the ad itself; a Google forwarding number on your site tracks callers who clicked first; full call-tracking services (dynamic number insertion) tie every call to its source, keyword included.

Free · no signup · last reviewed August 29, 2026

Three layers, cheapest first: Google's call assets and call reporting track calls from the ad itself; a Google forwarding number on your site tracks callers who clicked first; full call-tracking services (dynamic number insertion) tie every call to its source, keyword included.

The one setting that separates signal from noise: count only calls over a duration threshold (30-60 seconds) as conversions. Wrong numbers and 'are you open' calls otherwise inflate everything.

If calls are your business's real conversion, this isn't optional plumbing: without call tracking, phone-heavy campaigns look like failures in the data while the phone rings. And get optimized into actual failure.

Keep going

Conversion TrackingThe wiring that reports a lead or sale back to the platform that produced the click. Witho…The Missed-Call Text-Back PlaybookTurn unanswered rings into open conversations: the seconds-not-minutes window, identifying…Speed-to-Lead Value CalculatorWhat slow follow-up costs per month, computed from YOUR close rates. No folklore multiplie…

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

Contact