Speed-to-Lead Value Calculator
What slow follow-up costs per month, computed from YOUR close rates — no folklore multipliers baked in.
Free · no signup · last reviewed August 29, 2026
2.3
Extra jobs / month if late leads got fast answers
$3,375
Revenue on the table / month
The two close rates are YOUR estimates — pull them from your own records (leads answered inside an hour vs. next-day, closed or not). We deliberately don’t bake in a “391% study” multiplier; your books beat industry folklore. The defaults just illustrate the shape of the math.
Methodology & honest limits
How it works: late-answered leads × (your fast close rate − your slow close rate) × average job value. Every input is yours; the tool contributes only the arithmetic.
Honest limits: this industry loves quoting decade-old response-time studies with suspiciously precise multipliers — we deliberately bake in none of them. Pull both close rates from your own last fifty leads and the output is defensible; guess them and it’s a motivational poster with decimals.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.