How do I switch agencies without losing everything?

Secure access before you announce anything: confirm you hold owner rights on ad accounts, analytics, tag manager, domain, hosting, and business profiles — and export campaign structures, audiences, and creative while relations are calm.

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Secure access before you announce anything: confirm you hold owner rights on ad accounts, analytics, tag manager, domain, hosting, and business profiles — and export campaign structures, audiences, and creative while relations are calm.

Sequence matters: gain ownership → export → give notice per your contract → transfer or rebuild. If the agency owns the accounts (sadly common), negotiate transfer in writing as part of the exit; ad-platform support can sometimes assist with account moves, but leverage disappears after the goodbye.

Expect a performance dip during transition regardless — new hands, algorithm re-learning. Budget a month of patience into the plan rather than judging the new arrangement on week two.

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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