How often should I post on social media?

The 2026 practitioner consensus: 3–5 posts per week on your main platform beats daily posting you can't sustain. Consistency outranks volume everywhere the question has been studied. Algorithms and audiences both reward the account that shows up every week over the one that binges and vanishes.

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The 2026 practitioner consensus: 3–5 posts per week on your main platform beats daily posting you can't sustain. Consistency outranks volume everywhere the question has been studied. Algorithms and audiences both reward the account that shows up every week over the one that binges and vanishes.

Per platform, the common guidance: Facebook/LinkedIn 3–5 per week; Instagram 3–5 feed posts weekly plus stories as life allows; TikTok rewards higher frequency (1+ daily) if growth there is a real goal. Which for most service businesses it isn't.

Set the floor you can hold on your worst week, two posts, say, and automate the rhythm: one real job or result, one useful answer. A sustainable floor compounds; an ambitious ceiling collapses in March.

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Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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