How fast does my website need to be?

Aim for the main content visible inside ~2.5 seconds on a phone. That's the threshold Google's own Core Web Vitals ('Largest Contentful Paint') defines as good, and it's where visitor patience measurably runs out.

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Aim for the main content visible inside ~2.5 seconds on a phone. That's the threshold Google's own Core Web Vitals ('Largest Contentful Paint') defines as good, and it's where visitor patience measurably runs out.

Speed compounds quietly: it's a ranking input, a Quality Score input for ads, and a conversion input all at once. The usual culprits are oversized images, tag bloat, and cheap hosting. Boring fixes, big returns.

Test with Google's free PageSpeed Insights on your top pages (not just the homepage), on mobile, and fix the largest flagged item first rather than chasing a perfect score. Past 'good', speed work hits diminishing returns fast.

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Landing PageA standalone page built for one campaign and one action, as opposed to your homepage which…Conversion RateThe percentage of visitors who take the action you wanted. Form fill, call, purchase. A la…SEO (Search Engine Optimization)Making your site the best available answer for searches your customers make, so it ranks w…

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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