Conversion Rate
The percentage of visitors who take the action you wanted — form fill, call, purchase. A landing page converting at 5% turns 100 clicks into 5 leads.
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The definition
The percentage of visitors who take the action you wanted — form fill, call, purchase. A landing page converting at 5% turns 100 clicks into 5 leads.
Why it matters to an owner
Doubling conversion rate halves your cost per lead without spending another dollar. It's the cheapest lever you own.
Keep going
Landing PageA standalone page built for one campaign and one action, as opposed to your homepage which…CPL (Cost Per Lead)Total spend divided by leads produced. The first number that tells you whether a campaign …Google Ads Budget PlannerTurn a monthly budget into expected clicks, leads, and cost per lead — with cited benchmar…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.