Google Ads Budget Planner
Turn a monthly budget into expected clicks, leads, and cost per lead — with cited benchmark presets and honest ranges.
Free · no signup · last reviewed August 29, 2026
170
Clicks / month
8.3
Leads / month
$121
Cost per lead
Defaults are LocaliQ’s published U.S. business-services search averages (updated June 2026): $5.87 CPC, 4.85% conversion rate. Your market will differ — these are planning numbers, and 30 days of real data replaces them.
Methodology & honest limits
How it works: three-variable arithmetic — clicks = budget ÷ CPC, leads = clicks × conversion rate, CPL = budget ÷ leads. The defaults are LocaliQ’s published U.S. business-services search averages (updated June 2026): $5.87 average CPC, 4.85% average conversion rate.
Honest limits: national averages are planning numbers, not your numbers — real CPCs range from under $2 to over $50 by industry and geography. Run 30 days, then plan from your own data. This also assumes tracking that actually counts leads; without conversion tracking, no calculator saves you.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.