Landing Page
A standalone page built for one campaign and one action, as opposed to your homepage which serves everyone. Matched to the ad that sent the visitor.
Free · no signup · last reviewed August 29, 2026
The definition
A standalone page built for one campaign and one action, as opposed to your homepage which serves everyone. Matched to the ad that sent the visitor.
Why it matters to an owner
Sending paid clicks to your homepage is paying for visitors and then asking them to find their own way. A matched landing page is often the difference between 1% and 5% conversion.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.