Should I run search and display in the same campaign?

No. And the settings that combine them are opt-out traps. 'Display Network' inside a search campaign quietly spends search budget on banner impressions; 'search partners' extends your ads to lower-quality third-party results pages. Both default on in some flows.

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No. And the settings that combine them are opt-out traps. 'Display Network' inside a search campaign quietly spends search budget on banner impressions; 'search partners' extends your ads to lower-quality third-party results pages. Both default on in some flows.

Keep intents separate: search campaigns for people looking for you now, display (if ever) as its own campaign with its own budget and its own cheaper goals. Mixed campaigns produce blended reports where you can't tell what worked.

Launch-day rule from our checklist: Search Network only, both boxes unchecked. Turn search partners on later as an experiment if you're curious. With the search-terms report watching.

This is the work. Want it done?

Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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