Display Network
Google's banner-ad inventory across millions of websites and apps. Cheap impressions, low intent. People see your ad while doing something else.
Free · no signup · last reviewed August 29, 2026
The definition
Google's banner-ad inventory across millions of websites and apps. Cheap impressions, low intent. People see your ad while doing something else.
Why it matters to an owner
Search catches people looking for you; display interrupts people who weren't. For lead generation on a small budget, that difference is everything.
Keep going
RetargetingShowing ads specifically to people who already visited your site or engaged with you. Chea…CPM (Cost Per Thousand Impressions)Paying per thousand times your ad is shown, clicked or not. The pricing model of awareness…ImpressionOne display of your ad or listing, clicked or not. The raw count of chances to be noticed.…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.