Retargeting
Showing ads specifically to people who already visited your site or engaged with you. Cheap clicks, warm audience, diminishing returns at high frequency.
Free · no signup · last reviewed August 29, 2026
The definition
Showing ads specifically to people who already visited your site or engaged with you. Cheap clicks, warm audience, diminishing returns at high frequency.
Why it matters to an owner
The highest-ROI ad money most businesses can spend — the audience already raised a hand. Cap the frequency so it stays welcome.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.