Frequency
Average times each person saw your ad (impressions ÷ reach). Useful signal for fatigue: rising frequency with falling CTR means the audience is worn out.
Free · no signup · last reviewed August 29, 2026
The definition
Average times each person saw your ad (impressions ÷ reach). Useful signal for fatigue: rising frequency with falling CTR means the audience is worn out.
Why it matters to an owner
When the same people keep seeing the ad and stop clicking, you're paying to be ignored. Rotate the creative or the audience.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.