Reach
How many distinct people saw your content at least once, versus impressions which count every showing including repeats.
Free · no signup · last reviewed August 29, 2026
The definition
How many distinct people saw your content at least once, versus impressions which count every showing including repeats.
Why it matters to an owner
Matters for awareness plays; nearly irrelevant for lead generation, where action is the only count that pays.
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.