CPM (Cost Per Thousand Impressions)
Paying per thousand times your ad is shown, clicked or not. The pricing model of awareness/display advertising, versus PPC's pay-per-click.
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The definition
Paying per thousand times your ad is shown, clicked or not. The pricing model of awareness/display advertising, versus PPC's pay-per-click.
Why it matters to an owner
CPM buys eyeballs, not actions. Fine for staying known; dangerous as a lead strategy, because 'impressions' can be enormous while your phone stays silent.
Keep going
ImpressionOne display of your ad or listing, clicked or not. The raw count of chances to be noticed.…PPC (Pay-Per-Click)The advertising model where you pay only when someone clicks. Google Ads and most search/s…ReachHow many distinct people saw your content at least once, versus impressions which count ev…
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