PPC (Pay-Per-Click)
The advertising model where you pay only when someone clicks — Google Ads and most search/social advertising. The umbrella term for the whole paid-click world.
Free · no signup · last reviewed August 29, 2026
The definition
The advertising model where you pay only when someone clicks — Google Ads and most search/social advertising. The umbrella term for the whole paid-click world.
Why it matters to an owner
PPC's gift is control: budgets capped daily, targeting you choose, results in days. Its tax: the meter never stops — pause the spend, pause the leads.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.