PPC (Pay-Per-Click)
The advertising model where you pay only when someone clicks. Google Ads and most search/social advertising. The umbrella term for the whole paid-click world.
Free · no signup · last reviewed August 29, 2026
The definition
The advertising model where you pay only when someone clicks. Google Ads and most search/social advertising. The umbrella term for the whole paid-click world.
Why it matters to an owner
PPC's gift is control: budgets capped daily, targeting you choose, results in days. Its tax: the meter never stops. Pause the spend, pause the leads.
Keep going
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.