CPC (Cost Per Click)
What you pay each time someone clicks your ad. Set by auction, so it varies by industry, keyword, and competition. From under $1 to over $50.
Free · no signup · last reviewed August 29, 2026
The definition
What you pay each time someone clicks your ad. Set by auction, so it varies by industry, keyword, and competition. From under $1 to over $50.
Why it matters to an owner
Your CPC decides how many chances at a customer a budget buys. Everything else in paid ads is downstream of it.
Keep going
Google Ads Budget PlannerTurn a monthly budget into expected clicks, leads, and cost per lead. With cited benchmark…CPL (Cost Per Lead)Total spend divided by leads produced. The first number that tells you whether a campaign …Quality ScoreGoogle's 1–10 rating of how relevant your keyword, ad, and landing page are to each other.…
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