Quality Score
Google's 1–10 rating of how relevant your keyword, ad, and landing page are to each other. Higher scores earn cheaper clicks and better positions.
Free · no signup · last reviewed August 29, 2026
The definition
Google's 1–10 rating of how relevant your keyword, ad, and landing page are to each other. Higher scores earn cheaper clicks and better positions.
Why it matters to an owner
It's Google paying you a discount for being relevant. Tight ad-to-page match can cut your CPC while competitors overpay.
Keep going
Message MatchWhen the landing page repeats the promise of the ad that was clicked — same headline idea,…Ad Copy Character CheckerLive character counts against Google's responsive search ad limits — 30 per headline, 90 p…CPC (Cost Per Click)What you pay each time someone clicks your ad. Set by auction, so it varies by industry, k…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.