Ideal Customer Profile (ICP)
A specific description of the customer you serve best and profit from most — industry, size, situation, budget. The filter everything else aims through.
Free · no signup · last reviewed August 29, 2026
The definition
A specific description of the customer you serve best and profit from most — industry, size, situation, budget. The filter everything else aims through.
Why it matters to an owner
Defined by your books, not your hopes: pull your ten best jobs and describe what they share. Marketing to that profile beats marketing to 'anyone who'll pay.'
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.