Positioning
The slot you occupy in a customer's mind relative to alternatives — the specialist vs. the generalist, the premium vs. the value option. Chosen deliberately or assigned by default.
Free · no signup · last reviewed August 29, 2026
The definition
The slot you occupy in a customer's mind relative to alternatives — the specialist vs. the generalist, the premium vs. the value option. Chosen deliberately or assigned by default.
Why it matters to an owner
Small businesses win by narrowing: 'the drain specialists' beats 'full-service plumbing' in the mind, in the ad auction, and on the invoice.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.