Positioning
The slot you occupy in a customer's mind relative to alternatives. The specialist vs. the generalist, the premium vs. the value option. Chosen deliberately or assigned by default.
Free · no signup · last reviewed August 29, 2026
The definition
The slot you occupy in a customer's mind relative to alternatives. The specialist vs. the generalist, the premium vs. the value option. Chosen deliberately or assigned by default.
Why it matters to an owner
Small businesses win by narrowing: 'the drain specialists' beats 'full-service plumbing' in the mind, in the ad auction, and on the invoice.
Keep going
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.