Close Rate
The share of leads (or quotes) that become customers. The multiplier connecting marketing spend to actual revenue.
Free · no signup · last reviewed August 29, 2026
The definition
The share of leads (or quotes) that become customers. The multiplier connecting marketing spend to actual revenue.
Why it matters to an owner
The number that reprices everything: at a 20% close rate a $50 lead costs $250 per customer. Improving closing is often cheaper than improving marketing.
Keep going
CPL (Cost Per Lead)Total spend divided by leads produced. The first number that tells you whether a campaign …CPA (Cost Per Acquisition)Total spend divided by new customers won — leads that actually closed. Deeper than CPL bec…Speed-to-Lead Value CalculatorWhat slow follow-up costs per month, computed from YOUR close rates — no folklore multipli…
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Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.