CPA (Cost Per Acquisition)
Total spend divided by new customers won — leads that actually closed. Deeper than CPL because it accounts for lead quality, not just lead volume.
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The definition
Total spend divided by new customers won — leads that actually closed. Deeper than CPL because it accounts for lead quality, not just lead volume.
Why it matters to an owner
Cheap leads that never close are expensive customers. CPA is the number that catches that.
Keep going
Break-even CPA CalculatorThe most you can pay for a lead or a click before you lose money — from your price, margin…LTV : CAC CalculatorWhat a customer is really worth over the whole relationship, against what one costs to acq…LTV (Lifetime Value)The total profit a customer generates over the whole relationship — repeat purchases, rene…
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