Lead Scoring
Ranking leads by likelihood to close, from firmographics and behavior. Enterprise sales machinery that trickles down in simplified forms.
Free · no signup · last reviewed August 29, 2026
The definition
Ranking leads by likelihood to close, from firmographics and behavior. Enterprise sales machinery that trickles down in simplified forms.
Why it matters to an owner
The owner-scale version is one question: does this lead match the jobs you profit on? Answer it at intake and route accordingly — no algorithm required.
Keep going
CRMCustomer relationship management software — the system of record for every lead and custom…Close RateThe share of leads (or quotes) that become customers. The multiplier connecting marketing …Ideal Customer Profile (ICP)A specific description of the customer you serve best and profit from most — industry, siz…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.