CTR (Click-Through Rate)
Clicks divided by impressions — the share of people who saw your ad or listing and clicked. The market's vote on your headline.
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The definition
Clicks divided by impressions — the share of people who saw your ad or listing and clicked. The market's vote on your headline.
Why it matters to an owner
Low CTR means the promise isn't landing. Fix the message before touching budgets; a doubled CTR changes everything downstream.
Keep going
CPC (Cost Per Click)What you pay each time someone clicks your ad. Set by auction, so it varies by industry, k…Ad Copy Character CheckerLive character counts against Google's responsive search ad limits — 30 per headline, 90 p…Quality ScoreGoogle's 1–10 rating of how relevant your keyword, ad, and landing page are to each other.…
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Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.