Competitor Bidding
Bidding on competitors' business names. Legal (you can't use their trademark IN the ad text), usually expensive — low quality scores and low intent to switch.
Free · no signup · last reviewed August 29, 2026
The definition
Bidding on competitors' business names. Legal (you can't use their trademark IN the ad text), usually expensive — low quality scores and low intent to switch.
Why it matters to an owner
The math rarely works at small scale: you pay premium CPCs for people who typed someone else's name. Watch competitors do it to you in Auction Insights instead.
Keep going
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.