Branded Campaign
A campaign bidding on your own business name. Cheap clicks, inflated-looking results. These searchers already knew you.
Free · no signup · last reviewed August 29, 2026
The definition
A campaign bidding on your own business name. Cheap clicks, inflated-looking results. These searchers already knew you.
Why it matters to an owner
Defensible when competitors bid on your name; otherwise it mostly buys traffic you'd get free. Judge it separately from cold campaigns or it flatters your averages.
Keep going
Brand SearchSearches for your business by name. High-intent, nearly free to win organically. And compe…CPC (Cost Per Click)What you pay each time someone clicks your ad. Set by auction, so it varies by industry, k…AttributionDeciding which marketing touch gets credit for a sale. First click, last click, or split a…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.