Branded Campaign
A campaign bidding on your own business name. Cheap clicks, inflated-looking results — these searchers already knew you.
Free · no signup · last reviewed August 29, 2026
The definition
A campaign bidding on your own business name. Cheap clicks, inflated-looking results — these searchers already knew you.
Why it matters to an owner
Defensible when competitors bid on your name; otherwise it mostly buys traffic you'd get free. Judge it separately from cold campaigns or it flatters your averages.
Keep going
Brand SearchSearches for your business by name. High-intent, nearly free to win organically — and comp…CPC (Cost Per Click)What you pay each time someone clicks your ad. Set by auction, so it varies by industry, k…AttributionDeciding which marketing touch gets credit for a sale — first click, last click, or split …
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.