Auction Insights
The Google Ads report showing who else appears in your auctions. Their impression share, overlap, and position above you.
Free · no signup · last reviewed August 29, 2026
The definition
The Google Ads report showing who else appears in your auctions. Their impression share, overlap, and position above you.
Why it matters to an owner
The closest thing to seeing competitors' hands: when costs spike, this report tells you whether someone new is bidding on your keywords.
Keep going
Impression ShareThe percentage of eligible auctions where your ad actually appeared. Lost share splits int…The Recon MethodOur complete competitive-intelligence process, published: map the real competitive set, co…CPC (Cost Per Click)What you pay each time someone clicks your ad. Set by auction, so it varies by industry, k…
This is the work. Want it done?
Everything here is free to use yourself. That’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.