View-Through Conversion
A conversion credited to an ad that was seen but not clicked. Common in display and video reporting.
Free · no signup · last reviewed August 29, 2026
The definition
A conversion credited to an ad that was seen but not clicked. Common in display and video reporting.
Why it matters to an owner
Treat with suspicion: 'saw your banner, converted anyway' claims credit generously. Judge display on click-based conversions and treat view-throughs as garnish.
Keep going
AttributionDeciding which marketing touch gets credit for a sale — first click, last click, or split …Display NetworkGoogle's banner-ad inventory across millions of websites and apps. Cheap impressions, low …RetargetingShowing ads specifically to people who already visited your site or engaged with you. Chea…
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