Session
One visit to your site — pages viewed, actions taken — ending after ~30 minutes of inactivity. GA4's basic unit of traffic.
Free · no signup · last reviewed August 29, 2026
The definition
One visit to your site — pages viewed, actions taken — ending after ~30 minutes of inactivity. GA4's basic unit of traffic.
Why it matters to an owner
Sessions measure activity, conversions measure business. Rising sessions with flat conversions means the wrong visitors or the wrong page — dig, don't celebrate.
Keep going
GA4 (Google Analytics 4)Google's current analytics platform. Tracks visits, sources, and events (actions) across y…PageviewOne page loaded once. The rawest traffic count, blind to who, why, and whether anything ca…Conversion RateThe percentage of visitors who take the action you wanted — form fill, call, purchase. A l…
This is the work. Want it done?
Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.