GA4 (Google Analytics 4)

Google's current analytics platform. Tracks visits, sources, and events (actions) across your site — free, and the default measurement layer for most small businesses.

Free · no signup · last reviewed August 29, 2026

The definition

Google's current analytics platform. Tracks visits, sources, and events (actions) across your site — free, and the default measurement layer for most small businesses.

Why it matters to an owner

You don't need to love it. You need it installed, receiving conversions, and owned by your own Google account — not your agency's.

Keep going

GA4 + GTM Without TearsThe measurement setup that makes every other marketing decision honest: container-first in…Conversion TrackingThe wiring that reports a lead or sale back to the platform that produced the click. Witho…GTM (Google Tag Manager)A container that manages all your measurement tags in one place, so adding or changing tra…

This is the work. Want it done?

Everything here is free to use yourself — that’s the point. If you’d rather a senior marketer just handle it, in your accounts and your name: 20-minute call, no pitch deck.

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